Wordetch is coming
Etch. A modern approach to building WordPress sites
A new era of approaching WordPress is underway. Built with care. Revealed in stages. Worth the wait.
A cleaner foundation for WordPress is taking shape.
Etch is being built with structure first. A more considered way to approach WordPress site building, focused on clarity, consistency, and long term control. The goal is simple. Help you build layouts that scale, work closer to real code, and avoid the mess that slows projects down over time. This is the beginning. More will be shared as the foundation settles.
What people are talking about already…
Era4
Game changer
Dynamic canvas
Mini GUI
Magic areas
Visual development environment
Learn CSS
Low Code
Scalability
Less plugin relience
Custom block authoring
Full data liberation
Show or hide anything
Edit HTML live
Edit CSS directly
Custom CPT's
No bloat
See your code
Clients edit in Gutenburg
WordPress unleashed
Client feedback
Built for teams who care about cleaner WordPress
A few early reactions to Etch's structure-first canvas, token-driven styling, and calmer build workflow.
Etch makes WordPress feel considered again. The structure-first canvas keeps the build clean without slowing the work down.
The token-led workflow is exactly what growing sites need. Spacing, colour, and layout decisions stay consistent from the first section.
It feels close to code, but still fast enough for real client work. That balance is the thing I have wanted in WordPress for years.
The page structure is easy to reason about, which makes handoff and long-term editing feel much less fragile.
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Send follow up email to Maya White
The intro email ties Maya's new VP role, the Series C, and 14 open AE roles to faster hiring.